Downworthy

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For those who are familiar with the clickbait headlines that seem to pervade all news sites (even somewhat reputable ones) – you know, they’re the enticing headlines usually accompanied by an equally interesting photo you just can’t help but click sometimes, even though you know you’ll probably end up with an Ask.com toolbar – well, there’s a fun plugin for your browser that subverts those headlines:

Downworthy replaces hyperbolic headlines from bombastic viral websites with a slightly more realistic version. For example:

  • “Literally” becomes “Figuratively”
  • “Will Blow Your Mind” becomes “Might Perhaps Mildly Entertain You For a Moment”
  • “One Weird Trick” becomes “One Piece of Completely Anecdotal Horseshit”

I can’t say the plugin worked all that well in my quick test, but the concept is hilarious, and I hope they continue developing it to be more effective. The name is a play on Upworthy, probably the single site that either invented or at least popularized clickbait headlines.

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